At Ranger Data Technologies our goal is simple. We will provide our media customers and partners the tools necessary to drive greater revenues from existing sources, and create revenue streams from new sources.

To that end we are happy to announce our newest offering, boocoo auctions, a national auction website with a very local focus that will launch to the public on June 21, 2010.

Ranger Data Technologies has developed a network of nearly 300 local media partners who have obtained exclusive rights to share in the transactional revenue generated by the auction site in zip codes licensed to them in their respective markets. In return partners will promote the site in broadcast, print and online on a regularly scheduled basis. In addition, Ranger Data Technologies has launched a social media marketing campaign including Facebook, Twitter, blogger outreach and more, all designed to continue to spread the word about boocoo.

This innovative approach to auction websites will feature a national database, with a local focus. The partnership will capitalize on the power of local promotion and a trusted local media brand, to bring buyers and sellers to the site in markets across the country. Currently the network extends to more than 20% of the residential zip codes in the US. Plans are to continue to license zip codes to partners until we have licensed all available zip codes in the US.

Where other national auction sites emphasize mass produced products and are increasingly moving towards a model of fixed price selling and retail, boocoo auctions will focus on the local community and bring back the excitement of real online auctions. boocoo's local focus also positions the website to compete well against national free classified sites.

Since boocoo auctions is a self serve consumer based product, media partners will not be responsible for sales or sales resources and there is no capital investment required. Media partners license zip codes in markets where they have significant penetration, and share in the revenue whenever a consumer in their licensed zip code buys or sells a product. The revenue share is simple: If the buyer and seller both reside in a partner’s licensed zip code, then the partner receives the full partner share. If the buyer and seller reside in zip codes licensed to different media partners then both partners share in the generated revenue.

All Media partners link to the site from their website’s home and classified pages, and commit to monthly print or broadcast advertising campaigns. The boocoo site will even be "branded" by displaying headers and footers matching the media partner's home page. These cobranded elements will provide links back to various sections of the media partners own website.

To get more information or to find out how you can participate in the boocoo auctions project please contact George Willard Jr., at gwillardjr@rangerdata.com.

Visit boocoo auctions